When it comes to multimedia, I am pretty hard to impress – since while trying to learn the basics myself, I have seen some great things being created around the world. Amazing approaches, beautiful content.
Yet… Today I was blown away.
Reason? This TED-talk by Mike Matas, describing a book they came up with. The book is called Our Choice by Al Gore and it discusses the effects of climate change onto our planet, a sequel to The Inconvenient Truth.
Even if the topic were not your cup of tea (Are you kidding?) I strongly recommend you spending four and a half minutes on that video.
Why? Because you might want to give the future of book publishing a serious thought. If you have an iPad, I recommend you download it, it was 4€ for the whole thing. If for nothing else, then just to play with the interface.
I did and I am totally sold.
It rocks, no bugs, as intuitive as you can imagine an interface to be on an iPad, it works offline when you have it downloaded. And the most intriguing part of it: they (Push Pop Media, Inc.) will be releasing the software soon to public use. For a hefty price, I am sure, but still ;-) .
I usually write ( and rave) about multimedia in the daily press / news. But that is not the only environment for the rich media to exist. And an approach like this is so easy to transfer to your monthly mags, for instance.
This is where are heading, this is where we should be going… this is the future, much sooner than you think. Face it.
Two questions I would ask if I were (as I am) a professional journalist:
1) Do you feel you are competent producing quality content such as this to support yourself professionally in the media of tomorrow? No, not the software/programming part, but actual content so it can be used interactively?
2) If you had to put your own money into something today, would you put it in buying more ink and paper?