I’ve tried now three times to write something about this, but I just can’t do it coherently . Sorry. It’ll turn into a long whining story which somebody will try to turn against me …. and as we are talking about the national religion – ice hockey – so I really should watch my step.
But I just have to say: I was devastated when I looked at the websites of our legacy media covering the hockey WC final and the party on the Helsinki market place the following day. What the hell were they thinking?
Is this the way media professionals are doing web in 2011?
No, not a word more… Just couple of examples you really should think about. If you consider yourself professional, that is.
1) Aamulehti website after the Market place: “Look, here are some nice YouTube videos we found”. Jesus, I thought you were doing journalism yourself?
2) Uusi Suomi: “Look at the amazing (“huima”) photo gallery” says the headline. Excuse me? “Amazing?” You mean the couple of static images you have on your page? Or did I miss something?
3) Helsingin Sanomat: how many photographers you had there? 4-5? And you come up with an image gallery of three (3) images in the web?
4) IL: you always emphasize how getting the news out fast is your top priority, how dynamic you are… Well, took you like ten hours after the game to come up with some kind of collection of your own images… And you can’t even call it a gallery, it was like 6-8 less than mediocre images on top of each other on a static page, all cropped to horizontal 4 by 3 format…
And the list goes on and on… But I promised NOT to write about it. :-)
But seriously? What are you thinking? That’s the best you can do? Couple of static images and some text? The biggest news event of the year? Oh, sure, yes, you did video, I’m sure you blew everybody’s minds off with the dynamic approaches you took…
Where are the interactive panoramas, time-lapse of the arrival of the audience, audioslideshows with original content, your multi cam real time livefeed, proprietary mini helicam, your visually a bit more interesting web design?
You really think this is what people in 2011 want to see? Done by “professionals”? Seriously?
And you expect to keep your audience?